It is a fact that the recruiting process and the tools that existed a few years ago can not be related to the methods of today. However, many employers, especially in the area of seasonal employment and tourism, have still not adjusted their recruiting strategies to meet the new trends and needs. As a consequence, remarkable companies having difficulty finding and attracting the talents they need to grow are struggling to find and attract talent necessary to grow their businesses. The main thing to understand here is that recruiting starts way earlier than at the moment when you have an open job position.
In fact, an effective recruiting strategy never stops. The term Recruitment Marketing is a relatively new chapter in the HR world. However, it has quickly become an inevitable part of every successful recruiting strategy.
“Recruitment marketing is the strategic and tactical implementations that allow a company to find, attract and engage job seekers in order to receive a more qualified application.”
Although many recruiters see recruiting marketing as an additional act to be considered in the final stage of the funnel activity (top funnel activity), it is actually an action that should be considered from the initial stage of "Talent Acquisition" funnel (pre-funnel activity). Meaning, recruitment marketing must start before employers have any candidates in your talent pipeline. Instead of worrying only on candidates who have applied to their job opening, they now need to be thinking of anyone who may be interested in your brand or career opportunities.
It is their job to attract candidates at any stage of the "funnel" below. In fact, observing it, we conclude that all stages (Awareness, Consideration, Interest, Application) can be improved and optimized through recruitment marketing.
Some of the most effective recruitment marketing strategies are the following: